We thank Krishi Vigyan Kendra (KVK), Rudrur, DIAGEO India, SWRDS, and our Agriculture Scientists from the Centre for Sustainable Agriculture (CSA) for their invaluable support in promoting regenerative rice cultivation and sustainable agriculture in Doosegaon Thanda, Nizamabad, Hyderabad, India.

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CSA Sustainable Rice Production Team – Bunds of Beauty – Bundles of Income

Farmers in Nizamabad are transforming rice bunds into income-generating floral fields! Growing Celosia cristata (Sethajada Puvvu) along Paddy bunds is restoring biodiversity, enhancing soil health, and earning extra income during the Bathukamma festival. A sustainable approach that blends tradition, ecology, and profitability! 🌾🌸

Higlighting points:

• An additional source of income during Kharif is bund cropping Setha Jada, where each bunch is sold for 15 to 50 rupees, depending on quality and time of sale. A farmer earns between INR 6,000 and 8,000 during the festival season by bund cropping Setha Jada.
• The presence of Setha Jada attracts bees and other pollinators, enhancing biodiversity and the ecosystem.
• Celosia cristata, locally known as Setha Jada, is resistant to water and can thrive in the conditions prevalent in paddy fields.
• The initiative has covered approximately 50 farmers in 80 acres, and with the success, it has encouraged more farmers to adopt similar methods for increasing biodiversity and improving livelihoods.

#SustainableFarming #Agroecology #BundCropping