Direct Marketing: gives retter price realisation for Farmers and CSA has been experimenting with various models. Sahaja Aharam Organic Retail is an initiative to link urban consumers directly to rural organic producers.
Farmers market platform: FPOhub Farmers’ Market Place connects farmers to retail and bulk buyers.
Traceability: Building traceability system to know where, how and who grow the food.
Consumer engagement: to create conscious and responsible consumption
Value Addition: local value addition, ethnic foods, minimal processed
